Social system · Concept
Today the accounts announce products. The system below makes them tell one story — the comeback, the craft, the celebrities — in a grid a stylist screenshots.
Four lines: identity, provenance, proof, hook. "Spikes & pearls. Punk & princess." · "Handmade in NYC's Garment District since 2009" · "Worn by Olivia Rodrigo, Dua Lipa & BLACKPINK" · "The comeback is pink." No more category description.
The Story · Worn By · Made in NYC · Drops · Press. Five doors into the world instead of nine unsorted folders. The comeback series lives at the front — numbered, episodic, bingeable.
Every row mixes proof, product and story. Comeback chapters as designed pink tiles, celebrity moments with worn-by labels, one craft tile per screen. The feed is recognisable mid-scroll, before a single caption is read.
5 feed posts + daily stories, produced by GLDS, approved by Joomi from her phone. Every asset cut once, shipped everywhere it fits — one shoot day feeds two weeks.
The Drop, Worn By, The Comeback — every Story the brand needs is one of these three, refilled weekly. Same fonts, same chips, same pink.
